A robust digital banking experience is one of the most fundamental competitive advantages banks can have to drive user acquisition and loyalty in the modern age. This is especially true in Africa where, once a person has one bank account, they are likely to have multiple accounts with different banks, so competition for app engagement is becoming only more fierce.
On top of this, as inflation and broader macroeconomic trends make it more difficult for people to manage their finances well enough on their own to ultimately qualify for premium financial products (i.e., loans with affordable interest rates), it is becoming more important than ever for banks to provide more personalized support to their retail customers via their banking apps. Neobanks and the world’s most forward-thinking traditional banks get this and are investing massively to ensure they stay ahead of the digitization curve.
Providing such data-driven support to retail customers, however, is difficult to do well and often highly expensive for banks to do themselves. Alvin offers Africa’s first end-to-end suite that specifically solves this problem for African banks. Alvin’s Enterprise suite starts with a data aggregation and analytics foundation that helps banks make sense of how their retail customers are spending so they can provide money management support and more personalized products to their retail clients in-app. And this they are able to do within weeks (rather than months or years) and at a fraction of the cost of them trying to build it from scratch themselves.
Over time, we are building additional plug-ins that use this foundation to help banks cultivate more responsible spenders and savers amongst their retail customer bases, thus helping the bank cultivate more creditworthy customers and increase monetization opportunities.
These products help banks understand how their retail customers are spending across their financial accounts. Banks can then layer in Alvin’s money management products to make it easier for their customers to choose their app for managing all their finances in one place while getting personalized guidance toward their goals. Alvin’s Enterprise offering helps banks save significant time incorporating modern PFM (personal financial management) capabilities into their existing retail apps or new PFM apps they may be building for their retail clients.
Alvin’s Enterprise products can be integrated directly into a bank’s native infrastructure or layered on top of core banking platforms as a value-added service designed to delight the end consumer and help them better manage their funds. The latter includes financial data platforms such as our first financial data partner Mono, as well as credit-assessment-as-a-service platforms such as Pngme or Akiba that banks may currently be using to better identify customers they can lend to.
Let’s start the conversation
Are you a forward-thinking African bank looking to accelerate your speed-to-market with data-driven PFM support for your retail clients? Or, a credit-assessment-as-a-service platform looking to focus your resources on backend infrastructure and credit-decisioning innovation for banks but would like to layer in data-driven PFM as a ready-to-deploy solution that works on your stack? Drop us a line at hello@alvin.finance today. We look forward to partnering with you to help you deliver even more value to your clients and optimize on new revenue generation opportunities.
Learn more at alvin.finance and subscribe to our newsletter at the bottom of our website to stay apprised on updates regarding all Alvin for Enterprise news.
Which money personality type are you and how does it affect your ability to save?
Do you find it cooler to brag about how many more beers you downed over the weekend than your mates, or to see real progress toward achieving your bigger goals? Do you feel guilty when you go on a spending bender, or do you fear spending so you compulsively save and feel like you’re missing out on fun because of it?
Understanding what money management personality type you have will help you understand what habits you need to change or create to become a happy saver — one that can enjoy life now and achieve your future goals.
Six common money management personality types explained:
1. The investor/money-maker
You’ve got to speculate to accumulate.
The investor or money-maker’s top priority in life is making money. If you’re an investor/money-maker, you believe that life gets better the more money you make, and you often crave recognition for your financial efforts and successes.
Ability to save: You’re good at saving because money is so important to you, but you also take risks to win bigger. By being so focused on making money, you might lose sight of the fun you could be missing out on shorter term and ultimately regret not having a more balanced approach to your financial gameplan. A budgeting app can be key to doing this easily.
2. The saver/compulsive saver
Maybe one day I’ll spend my savings
In one way, a bit like the money-maker, the compulsive saver sees money as a source of security. If you’re a compulsive saver, you fear impulsive spending or spending money for pleasure, so you’re an expert at hunting down bargains and pride yourself on being very careful with money.
Ability to save: You’re an excellent saver, but, like the money-maker, you may be saving at the expense of living your life. Having a budgeting app with an expense tracker might help you achieve a better balance.
3. The spender/compulsive spender
Because life is for the living!
The compulsive spender is prone to extreme behaviour in all areas of life, for example going through phases of intense exercise, followed by periods of inactivity and lethargy. If you’re a compulsive spender, you’ll often spend or overspend on unnecessary things to make you feel good, particularly if you’re feeling stressed. You will often feel guilty for spending but will make a point of trying to justify big spending splurges to yourself and others.
An interesting mix of money-maker and compulsive spender, the gambler is eager to make a lot of money quickly and believes taking big risks is the way to get big rewards. As a gambler, you get a real buzz from the risks that pay off, but you can feel really low about losing money.
Ability to save: Saving isn’t really on your agenda — you’re all about making as much money as you can and thriving on the buzz of gambling big. It might be worth having a look at splitting up your money, so you have a pot that you’re willing to risk and a pot that you’re not. Explore how the Alvin App can help you make this distinction.
5. The impulse saver/spender
The occasional treat never hurt anyone…
A mix of the compulsive saver and the compulsive spender, the impulse saver/spender is smart with money but occasionally gives in to spending urges. If you’re an impulse saver/spender, you’ll get satisfaction from saving money but will occasionally feel restricted and treat yourself to a spending spree, for which you might feel guilty and regretful.
Ability to save: You know how to save and you’re good at it, but your attitude towards saving is that it’s a chore and that it’s your ticket to a life of no fun. That’s why you sometimes fall off the wagon and why it hurts so much when you do. Getting a real handle on your money using a budget app or expense tracker could help even out your feelings towards money.
6. The worrier
I should probably prepare for the worst
Constantly concerned about losing money or not having enough of it, the worrier is often trying to be a better saver but doesn’t always know how. If you’re a worrier, you lack confidence in your ability to ever achieve financial freedom — in other words, to feel completely secure in your ability to live your life as you want without the risk of spending more than you expected and running low. You’ll often be in preparation mode and would like support with becoming a confident budgeter and happy saver; this money management buddy could be just what the worrier needs to help build that confidence.
Ability to save: There’s nothing worse than feeling constantly stressed and eaten up by money worries. This happens to people who have a lot of money in the bank, as well as those who have very little — the worry isn’t always about how much money you technically have but your understanding of where it comes from and where it’s going each month. Ask yourself: am I ready to understand my money, love saving, and reach my goals?
Which money personality type are you?
Take a minute to write a few sentences about the traits you think describe you. For example: ‘I feel guilty when I spend money on things I don’t need’ or ‘If I’m not investing and making money then I’m failing in life’.
No matter which money personality type you are, finding the right money app is important. You need a wise money buddy that recognizes your spending habits and inclination to save so you’ve got the knowledge and support to celebrate the little wins that lead to achieving those big goals.
Meet Alvin, the wise money buddy for every smartphone user in Africa.
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